Vodaphone Broadband Services

This graphic was one of a series of ad images created to promote Vodaphones’s new broadband internet capabilities. This was a turnkey photography, CGI and photo illustration project. ImageTap photographer Mitch Magnuson scouted and shot the exterior of the home while digital artist David McClain sketched out various possible poses for our creature. Back in the studio, Mitch did table top photography of an actual (and very large) octopus up close so that realistic texture maps could be created for the ultimate realistic look. From there, 3D models were created and rendered for the octopus and various areas of destruction in the home caused by the creature. Note details in doorway, roof and windows.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.