Visit Scotland “Homecoming” Ad

This ad was designed to evoke the imagination of travelers native to Scotland, enticing them to visit their homeland.
Working from provided photography, some stock and some commissioned, ImageTap combined the images to construct a beauty shot of the castle and bagpipe parade in motion. The hero character was then inserted directly into the action using the soft focus of the motion to imply he has transported himself there through the powers of his own imagination.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.