Safety Kleen Ads and POP

CGI was used for the creation of this Safety Kleen car for two reasons: First, scheduling and traveling to a photo shoot featuring the car was becoming increasingly difficult and second, by using 3D, the agency was able to have complete flexibility in layout and composition of the materials they were producing. Flat art graphics were provided for all logos and a photo reference was provided for the car reference and its paint scheme. A stock Nascar 3D model was purchased and imported into our virtual scene where it was textured, positioned, and lit to match existing stock background photography of the race cars in action.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.