POM “Wake the F-Up” Ads

This graphic was one of two ad images created to promote a new caffeinated drink product from POM. ImageTap sourced stock photography for the base backgrounds then photographed various prop and support elements such as books, laptop, papers, etc.
The “f” character was created in 3D and posed in various “sleeping” poses then rendered and composited into the photographic background.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.