Miller Halloween POP

This is the main image from a multi-piece point of purchase Halloween campaign for Miller Brewing. ImageTap was provided with base photography for the models but created the lighting and environment for this piece. In order to fully capture the lighting cast by the crystal ball, photographers recreated the set in studio to provide accurate reference for the project. The crystal ball was modeled and rendered in 3D then composited with the model shots and lighting effects.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.