McDonald’s McCafé Ad

This ad was created to introduce the McCafé product to the Hispanic community. ImageTap was selected to develop this image based on our ability to provide photography and photo illustration as a turnkey service including 3D type capabilities.
Models were selected and shot in studio; product and background were compiled from stock. Large sheets of type were set as textures and mapped against 3D models created to fit the profiles and contours of the photography. Lastly, all were combined and given a sepia toned effect.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.