Frito Lay Super Bowl POP

These images show artwork from two large format promotional pieces created to promote Frito Lay during the Superbowl. Working from provided photography ImageTap artist Valerie Moore setup a stylized look and feel for the model shots while David McClain produced hand drawn type that was used throughout the campaign in headlines and background areas. The logos were also hand drawn while the football helmet was modeled in 3D and rendered realistically.

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.