Brand Launch for Tyson Foods

In 2004 when Tyson Foods was launching their updated brand and logo, three characters were developed to help roll out the changes. “Buddy”, featured here, is their hero mascot. 3D artist David McClain was tapped to transform Buddy from a two dimensional world (linework) into a fully realized 3D character.
Once developed, this 3D character was rendered in different poses and actions complete with a library of set parts, two other characters, and an animation featuring the three amigos walking down a fashion runway launching Tyson’s new logo.