Behringer Harvard Real Estate Ads

This image was one of a series of three ad images for an international real estate company. Digital artist William Wardy worked from provided photography to seamlessly combine the background, binoculars and man into a single shot with natural lighting and shadows. During the comp and planning stage, William utilized a 3D application to simulate a realistic lighting environment, providing solid direction for lighting and shadows in appropriate contrast and scale. An overall distressed color treatment was added to the images to complete the look desired by the art director.
 

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.