Baltimore Tourism Ad

This graphic is an excellent example of how 3D illustration can tell stories visually. The city of Baltimore needed to let people know about the attractions and points of interest within walking distance of the downtown area. Art Director Jon Guidera reached out to ImageTap to create this tennis shoe illustration incorporating all the attractions into the treads of the shoes. Digital artist David McClain worked with Jon to layout the type in a legible yet realistic way and rendered the artwork using a rubber surface texture. The tops of the shoes were shot in our ImageTap photo studio and combined with the illustration to increase the level of believability.
 
 

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.