AMI “Rescue” Ads

This award winning image was created for AMI , Portugal’s version of the American Red Cross. The intent of the ad campaign was to depict AMI’s rescue workers in action during a local disaster, in this case an earthquake in Lisbon’s city center. The base photo images of the famous square “Praca de Commercial” were provided; all other elements for the construction of the image were created by ImageTap. Created images included support photography of models in AMI uniforms shot on green screen, stock photography, location photography of rubble and decaying buildings, and 3D models and rendering for elements such as the tents.

 

This is Where The Fun Begins

 
Welcome to your exclusive all-access “behind the scenes” look into ImageTap’s image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most—making images.